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Nothing in your wardrobe is more versatile than a pair of jeans. Fact. If you’re thinking that you have too many pairs already – believe us – there’s no such thing. This season, our jeans make obsessing over denim so worthwhile.


Proof that you can enhance your bum without squats, the lift and shape fit is designed with stretch tech to boost your behind and cinch the waist. Whether you’re a skinny leg or bootcut kinda girl, this fit is for you.

Proof that you can enhance your bum without squats, the lift and shape fit is designed with stretch tech to the boost derrières and cinch the waist. Whether you’re a skinny leg or bootcut kinda girl, this fit is for you.


aciid in denim
wear denim

Rochelle in denim
love in denim

No-one loves denim more than TV star, and our brand ambassador, Rochelle Humes . Check out her denim diary.


Rip it up in denim
live-in denim

Jeans and rips…we can’t think of a better combination. Fashion is a massive fan of the rugged trend, and says it’s the one thing every girl needs in her style rotation. Style tip: pair with a nice top.


head office style
work in denim

Our Newlookers are back with a whole lotta inspo. Find out how they’re styling their favourite denim fits.



find your fit in denim

Welcome to the fitting room. Scroll to discover everything that you need to know about our fits.

High Waist
Super Skinny

HALLIE

Sits above the waist

Super skinnny leg

Elongating legs ever since we can remember

Sits above the waist
Super skinnny leg

HIGH RISE
SKINNY

LIFT AND SHAPE

Sits above the waist

Power stretch

Enhance your bum.

Sits above the waist
Power stretch

mom

TORI

Sits above the waist

Ankle grazer

True denim with a little
bit of stretch.

Sit above the waist
Ankle grazer

MID RISE
SUPER SKINNY

INDIA

Sits on the waist

Super skinnny leg

So stylish.
So comfortable.

Sits on the waist
Super skinnny leg

crop
straight

HARLOW

Sits above the waist

Straight, crop leg

Cream of the crop.

Sits above the waist
Straight, crop leg

MID RISE
SKINNY

JENNA

Sits on the waist

Skinny leg

Wear with everything.
Yes, everything.

Sits on the waist
Skinny leg

JEGGING

EMILEE

£15.99

Sits above the waist

Super skinny leg

Keep it casual

Sits above the waist
Super skinny leg

HIGH WAIST
SKINNY

YAZMIN

Sits above the waist

Skinny leg

Not all skinnies are created equal.

Sits above the waist
Skinny leg