Nothing in your wardrobe is more versatile than a pair of jeans. Fact. If you’re thinking that you have too many pairs already – believe us – there’s no such thing. This season, our jeans make obsessing over denim so worthwhile.
Proof that you can enhance your bum without squats, the lift and shape fit is designed with stretch tech to the boost derrières and cinch the waist. Whether you’re a skinny leg or bootcut kinda girl, this fit is for you.
Get ready for the return of acid wash because it’s trending and giving us all sorts of happy house feels. Fresh from the 90s, we’re loving how new acid wash looks right now. Wear it with positive slogans, tie dye and ditsy florals for a look that will make you smiley.
From mom shorts to jackets, pinny dresses and boiler suits, make denim separates your 24/7 go-to.
No-one loves denim more than TV star, and our brand ambassador, Rochelle Humes . Check out her denim diary.
Jeans and rips…we can’t think of a better combination. Fashion is a massive fan of the rugged trend, and says it’s the one thing every girl needs in her style rotation. Style tip: pair with a nice top.
Our Newlookers are back with a whole lotta inspo. Find out how they’re styling their favourite denim fits.